World-class product design

Noctrix Health

As a UX/UI designer at Noctrix, a 17M Series B funded medtech startup with FDA Breakthrough Device Designation, I have had the opportunity to contribute to a range of design projects. My responsibilities include designing the mobile app and website, creating packaging designs, providing creative direction, developing presentation materials, and managing branding and photography efforts. It has been a challenging and rewarding experience, and I’m proud of the work we’re accomplishing together.

MUVR Labs

As the first employee and Product Designer at Muvr, a Y Combinator and StartX funded startup and winner of the Best Consumer App award at the 2019 ProgressNext global user conference, I had the unique opportunity to shape the direction of the company and contribute to its success. My responsibilities included conceptualizing and designing the award-winning iOS app, creating complex animations, designing packaging and the website, and contributing to industrial design decisions. I also designed back-end admin interfaces and dashboards. It was an incredibly rewarding experience to take a rough concept and turn it into a fully integrated virtual physical therapist with Bluetooth-enabled wearable technology. I’m proud of the work I accomplished at Muvr and grateful for the opportunity to have been part of such a talented team with a succesful exit.

Thinkr – Augmented Reality Social Network

As the founder and Chief Designer of Thinkr, an augmented reality social network, I had the opportunity to lead the development of a complete mobile social network that quickly gained over 400,000 users and reached the top 10 app in 40 countries. My responsibilities included conceiving and designing the UI/UX, contributing to frontend development, leading iOS, Android, and Python Backend teams, and developing the systems architecture. I also created marketing materials, including a teaser video and website, and served as CEO, raising investment from angel investors and managing investor relations. In addition, I led the community management team and received 140 five-star reviews. Thinkr was even featured as the “Best New App” by Apple in Brazil and 36 other countries, and had celebrity users such as Neymar Jr. With a weekly retention rate of 60%, Thinkr was a massive undertaking and a huge success.

Punch – Messenger

As the Founder and Chief Designer for Punch, the world’s first iOS lock screen messenger, I had the opportunity to lead the development of a revolutionary messaging platform. Featured in TechCrunch and other major outlets, Punch was a real-time messaging platform with transmission speeds comparable to WhatsApp, and included advanced walkie-talkie functionality where audio played even if the app was closed. It also featured speech-to-text translation of audio, and allowed users to send audio, text, videos, photos, and emotions in real time. My responsibilities included conceiving and wireframing the app, designing the UI/UX and branding, creating marketing and promotional materials, developing a video trailer, conducting customer research and user testing, creating workflow diagrams, and managing the website. As CEO, I was also responsible for investor relations and customer outreach. Punch was the fastest and most advanced way to communicate with friends, and I’m proud of the impact it had in the market.

Virus x Virus

I designed and helped conceive a mobile app for McCann ad agencey, where we were awarded a Cannes Lions shortlist.

Alien Revolt

In 2004, I had the opportunity to create a groundbreaking mobile game in partnership with Nokia and Oi for the Ngage platform. As the leader of the design and development teams, I oversaw the creation of what was considered the first mobile MMORPG of its kind. We also developed Brazil’s first location-based system using antenna triangulation. The game was so successful that a trailer was even advertised in movie theaters throughout Brazil. It was an exciting and innovative project, and I’m proud of the impact it had in the gaming industry.