My name is Alessandro Berio, and I have over 22 years of experience in the tech industry as product designer and creative director. I have had the opportunity to work with startups funded by YCombinator and StartX, and my designs have been widely recognized, with hundreds of thousands of downloads and featured in tech press worldwide and as a Best New App by Apple. In addition, my work has been shortlisted at the prestigious Cannes Lions festival. Please don’t hesitate to connect with me on LinkedIn.
Clients I’ve Worked For
CASE STUDY
MUVR – Virtual Physical Therapist App
As the first employee and Product Designer at Muvr, a Y Combinator and StartX funded startup and winner of the Best Consumer App award at the 2019 ProgressNext. My responsibilities included conceptualizing and designing the iOS and iPad app, dashboards, marketing materials, branding, and the product packaging. The company had a successful exit in 2021.
CASE STUDY
Noctrix – Wearable and App That Treat RLS
As the Lead Designer at Noctrix, a 17M Series B funded medtech startup with FDA Breakthrough Device designation, I have had the opportunity to contribute to a range of design projects. My responsibilities include designing the mobile app and website, creating packaging designs, providing creative direction, developing presentation materials, and managing branding and photography efforts.
CASE STUDY
Chime – Social Network for Orthopedic Surgeons
At the global medical device company, Exactech, I was responsible UX research, prototyping, re-branding, and user interface for the redesign of their social network for orthopedic surgeons, Chime. The designs were made for iOS, Android, and Tablet.
CASE STUDY
Punch – World’s First Lockscreen Messenger
As the Founder and Chief Designer for Punch, the world’s first iOS lock screen messenger, I had the opportunity to lead the development of a revolutionary messaging platform. Featured in TechCrunch and other major outlets, Punch was a real-time messaging platform that included innovative lock screen walkie-talkie. It also featured speech-to-text translation of audio, and allowed users to send audio, text, videos, photos, and emotions in real time.
CASE STUDY
Thinkr – Augmented Reality Social Network
As the founder and Chief Designer of Thinkr, an augmented reality social network, I had the opportunity to lead the development of a complete mobile social network that quickly gained over 400,000 users and reached the top 10 app in 40 countries. My responsibilities included conceiving and designing the UI/UX, I also created marketing materials, and served as CEO, raising investment. In addition. Thinkr was even featured as the “Best New App” by Apple in Brazil and 36 other countries, and had celebrity users such as Neymar Jr. Thinkr was a massive undertaking and a huge success.
CASE STUDY
Mobile Sleeping App Prototype
This was a mockup for a wearable sleep mask app that connects via bluetooth. The process involved mind-mapping, wire-framing, laying out and more.
Websites & Dashboards
These are some of the dashboards, marketing websites, and flash site I’ve made over the years for various companies and startups from Universal Music Group, Disney, and the Grammy’s to Series A funded startups.
Services
Design & Craft
App, Web Design
UI/UX
Interaction Design
Wireframing
Packaging Design
Usability
Branding
Visual Design
Brand Strategy
Process & Exploration
Copywriting Print
Strategy
Research
Opportunity Analysis
Branding Discovery
Production Planning
Brainstorming
Press where I’ve been featured
